A new ad campaign is encouraging voters to choose political newcomers for the state legislature when they go to the polls for the general election next month.
The ads, paid for by Liberty Principles PAC, feature "Kathleen," a single mother who lives in Illinois, pleading to voters in the state to select Republican candidates to change the power dynamics of the Democrat-controlled General Assembly.
"I'm a single mom of two elementary school children. I grew up in Illinois, I went to college here, I work here, we want to stay here," Kathleen says in one ad version. "It's our home but we can't afford to be here if things don't change. I need affordable schools for my kids and good jobs for them after college. They'll have neither if we don't change state government. We need to send career politicians packing so we can stay."
In another ad Kathleen says, "I teach my two kids to think for themselves, to dream big and to take responsibility for their actions. In Illinois, we adults need to start living the lessons we teach our kids." Kathleen asks why Illinoisans continue to vote for career politicians who are beholden to Chicago bosses.
"Why do we give into the cynicism that there's nothing we can do?" she asks. "There is something we can do. We can send career politicians packing so we can stay."
The ad campaign, which also includes mailers with the same theme, is one of a number of political advertisements paid for this election season by Liberty Principles PAC.
"We launched this campaign as part of our final argument on behalf of the legislative candidates we're supporting because we need to combat the fatalism that is so prevalent in Illinois," Liberty Principles PAC's Chairperson and Treasurer Dan Proft told the Illinois Valley Times. "We want voters to stop plotting their exit strategy. We want to remind them that their home is in our great state and all that is required to make Illinois more inhabitable is different policy makers making different policy decisions on the matters that impact our quality of life."
Proft, a conservative radio talk show host, senior fellow at the Chicago-based conservative think tank Illinois Policy Institute and co-founder of the nonprofit Illinois Opportunity Project, said there are solutions to the problems Illinoisans face.
"If we change the balance of power in Springfield and change out sycophants for independent thinkers," Proft said. "People should believe that they are in charge of their destiny, they can improve their lives and that starts with the decisions they make on Nov. 8."
The ad campaign concentrates on the PAC's slate of politicians it has endorsed for this year's election season, particularly a wide field of political newcomers, including Republican candidate Jerry Long, who is challenging state Rep. Andy Skoog (D-LaSalle) for the District 76 state House seat.
When asked about the reason behind his decision to run for office, Long stresses the future faced by his children and grandchildren. Acknowledging that he has never aspired to be a politician, Long said the direction Illinois is heading under the current leadership prompted him to take action. In an effort to pitch in to make the future better for his descendants, Long opted to run for office.
Other candidates endorsed by Liberty Principles PAC who are mentioned in the ads include Michael Amrozowicz of Grayslake, who is challenging state Sen. Melinda Bush (D-Grayslake); Jillian Bernas of Schaumburg, who is challenging state Rep. Michelle Mussman (D-Schaumburg); Rod Drobinski of Wauconda, who is challenging state Rep. Sam Yingling (D-Grayslake); and Dawn Abernathy of Mundelein, who is challenging state Rep. Carol Sente (D-Vernon Hills).
Proft is a principal of Local Government Information Services (LGIS), which owns Illinois Valley Times.
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